The company hopes this will help improve its image.
Facebook CEO Mark Zuckerberg signed an initiative called Project Amplify in August. The goal of the project is to promote posts with a positive agenda about the company’s activities in the social network feed. The newspaper The New York Times writes about this, citing sources.
According to the interlocutors of the publication, Facebook began testing the priority delivery of positive news in three US cities. Such posts are displayed with the logo of the social network. The feed promotes both local media news and messages from the company itself. Facebook hopes the initiative will help improve the company’s image.
The newspaper notes that the “Strengthening Project” was created in January: then the leaders of Facebook discussed the idea of more actively responding to publications in the press criticizing the activities of the social network. She was accused of spreading fakes, misinformation, inciting hatred on the platform and violating user privacy.
The company felt that apologizing after the scandals did not help, but only attracted unnecessary attention. As a result, Facebook decided to change its strategy, NYT notes.