Jones tweeted in August 2019 when he celebrated his 10th anniversary on social media. The user found out about the billboard after Twitter representatives wrote him in private messages and sent a snapshot. He promised to go and see the billboard in person.
A Twitter employee noted in replies that the tweet hit not only billboards, but also cupcakes.
You're also on our cupcakes. You're welcome! pic.twitter.com/1RaQ8QYnYf— Zeke Cao (@Zeke_Cao) 16 December 2019
You are also on our cupcakes! You are welcome!
wait is this real? lol— Kenny Jones (@relientkenny) 16 December 2019
Wait, is that true? Lol
Soon, other users began to report that their tweets were also on billboards.