On December 4, YouTube released a traditional video for the end of the year Rewind 2019. In social networks, the video was called “boring” and “lazy,” they put dislikes on it, left negative comments and ridiculed the company’s attempt to avoid last year’s failure through memes.
After Rewind 2018 set a record for dislikes, in 2019 YouTube changed the concept and simply listed the videos that collected the most likes around the world. However, the company did not receive a positive reaction. By the time this article was written, the video had 2.5 million dislikes and 1.1 million likes, and most of the comments under the video were ironic.
Some users of social networks were disappointed in the video, since YouTube did not invite any content creators, but made selections – the production level was lower compared to previous years.
Memes appeared on Reddit , which mocked the service’s attempt to rehabilitate itself after the failure of 2018. Someone even liked Rewind, but users felt that anyway the video needed to be disliked – for the sake of solidarity with the others.
Before publishing the video, YouTube warned that likes and dislikes to Rewind will not be disabled. This also became a reason for jokes.
Many users were outraged by the fact that Rewind 2019 looked like a regular top 10 selection and showed content already existing on YouTube. Some have compared videos to Watch Mojo videos that shoot a variety of tops.
In response to criticism, YouTube reposted ten posts with the best, in their opinion, comments about Rewind. Everything can be read in the thread .
Me: expecting something actually decent— ⛄️ Deplexer ⛄️ (@Deplexer2) 5 December 2019
Youtube: so this is my PowerPoint presentation for our project on 2019 youtube, enjoy!
I: expect something normal / YouTube: “Here is a presentation in PowerPoint for our project on the results of 2019, enjoy!”
How are we supposed to make memes out of this?— ViloniousTV (@vilonious) 5 December 2019
How should we make memes out of this?
The memes also defeated the ban on the use of other people’s content in their videos. According to users, the platform violated its own rules by making cuts from other videos.
Some users still liked the variety of content creators in the video – both novice authors and representatives of different nationalities.