Coca-Cola has released a limited series of sugar-free soda bottles with an OLED panel in the form of a lightsaber in honor of the premiere of the ninth episode of Star Wars. Such bottles are sold only in Singapore.
Coca-Cola claims to be the first in the world to integrate a flexible OLED panel into a soda bottle. The battery and LEDs are placed on the label, which turn on when a person picks up a bottle. The total operating time of such a backlight is about 40 minutes.
Soda is supplied in special packaging. In total, eight thousand bottles went on sale in two designs – red with Kylo Ren and blue with Rei.
The company hid bottles at 45 random locations throughout Singapore. Every day, five riddles are published on the website of the promotion campaign, the correct answers to which should lead to the desired location where the ticket is hidden. To get soda, you need to transfer the ticket to the seller at any local 7-Eleven supermarket.@cocacolasg