Forbes for the first time compiled a rating of Russian bloggers who earn the most from advertising on Instagram. The data was analyzed for the period from June 1, 2018 to May 31, 2019.
The rating was headed by Ksenia Sobchak, her advertising income was estimated at 1.6 million dollars. Regina Todorenko came in second with an income of $ 860 thousand, Olga Buzova in third with a similar result.
Of the 15 bloggers in the ranking, only two men are Alan Enileev with an income of 850 thousand dollars and Khabib Nurmagomedov with an income of 570 thousand dollars.
|1|| Ksenia Sobchak|| |
$ 1.6 million
|2|| Regina Todorenko|| $ 0.86 million|
|3|| Olga Buzova||$ 0.86 million|
|4|| Alan Enileev||$ 0.85 million|
|5|| Polina Gagarina||$ 0.77 million|
|6|| Elena Temnikova||$ 0.76 million|
|7|| Khabib Nurmagomedov||$ 0.57 million|
|8|| Anna Khilkevich||$ 0.57 million|
|9|| Yana Rudkovskaya||$ 0.56 million|
|10|| Daria Klyukina|| |
$ 0.56 million
|11|| Ida Galich||$ 0.55 million|
|12|| Vera Brezhneva|| |
$ 0.48 million
|13|| Irena Ponaroshku|| |
$ 0.43 million
|14|| Victoria Bonya||$ 0.41 million|
|15|| Natalya Rudova||$ 0.4 million|
The rating was compiled based on data from Double Data, which analyzed the accounts of Russian Instagram bloggers with more than two million subscribers. The company also contacted those on the list, some of them adjusted the data. Barter posts are not included in this rating, only advertising publications.
The publication notes that the volume of the advertising market in the Russian Instagram is difficult to calculate – “most of the contracts are still comprehensive.” But the estimated marketplace of GetBlogger bloggers, for 2018 it amounted to ten billion rubles.