Apple

Bloomberg: Apple is going to launch a single subscription to its services by 2020 year

It will include News +, Apple TV + and Apple Music.

Apple plans to merge subscriptions to its services by 2020. The company included in the agreement with editions from Apple News + a clause on the possibility of combining the subscription with other products, Bloomberg said citing unnamed sources.

The price of a possible single subscription is unknown, but according to the interlocutors of the publication, in the case of the merger of Apple News +, Apple TV + and Apple Music, the media in the news service will start making less money. Now, Apple News + users are paying $ 10 per month for access to paid content: half of the revenue is taken by Apple, and the rest is shared with publishers.

As one of Bloomberg’s interlocutors noted, publishers are not very happy even with the current News + earnings. Some publications earn less than $ 20 thousand per month – this is less than the proceeds from Texture, which Apple acquired to launch the service.

Another source of the publication said that Apple News + is not interesting for advertisers, because Apple’s tough policy does not allow marketers to target ads to individual readers. Some publishers would also like to access the email addresses of subscribers to sell other offers, but Apple does not disclose this information.

In addition to News +, TV + and Music, iCloud and Arcade services, which are also available for individual subscriptions, can be included in a single Apple subscription. Bloomberg believes that in this way the company will attract more subscribers

Apple introduced News + in March 2019. The service allows you to read paid materials of many large publications on a single subscription, but is not yet available in Russia.

On October 30, Apple launched the student package Apple Music and Apple TV +, which allows you to access services for $ 5 per month – individually, they would cost three times more. The next day, Apple announced the launch of a subscription to iPhones using the Apple Card, and on November 1 launched Apple TV +, a streaming service with exclusive films and TV shows, which costs 199 rubles a month in Russia.

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