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THR: Apple TV + top manager leaves company less than two weeks after launching service

The company extended the series despite low ratings and considers the first week successful.

Performers of the main roles in “The Morning Show” Jennifer Aniston and Reese Witherspoon with Tim Cook at the premiere of the show Photo Apple

One of the leaders of Apple TV + Kim Rosenfeld left the company 10 days after the launch. He was the first person Apple hired to work on his streaming service. This was reported by The Hollywood Reporter, citing its own sources.

As noted by the publication, Rosenfeld was the head of the unit responsible for the current scripted releases, documentaries and non-scripted content. Prior to Apple TV +, he worked at Sony’s television division, from where Apple later hired two more top executives – Zack Van Amburg and Jamie Erlicht.

It is not yet clear what exactly the departure of Rosenfeld means for Apple TV +. Despite critics’ weak ratings, Apple extended all of its major series in the first week after launch. The Morning Show, See, For the Sake of All Mankind, and Dickinson will receive the second seasons.

According to THR, Rosenfeld “will not go far” because Apple has signed a contract with its manufacturing company Half Full Productions. He can continue to work for the service, but already as a contractor.

The publication noted that the departure of Rosenfeld occurred against the background of the restructuring of processes inside Apple TV +. The company wants one person to develop and release current releases.

On November 1, Apple launched the Apple TV +. The service has earned in more than 100 countries of the world, and 7 series and one documentary are available at the start.

How the Apple TV + service works and why Apple is not going to compete with Netflix 

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