The new logo should make a separation between the owner company and the largest social network.
Facebook has updated the parent company logo. Now it is different from the social network and aims to split brands. About this Facebook said in a corporate blog.
The new logo is made in even font without any distinctive elements. As planned by the company, it will help to clarify and create a visual separation between the company and one of its products.
People should know what kind of companies they create products that they use. Our main services include Facebook, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal and Calibra.
from facebook blog
Facebook also posted an iridescent version of the logo. It changes colors, taking turns reflecting each of the brands that make up the company.
The company plans to finally switch to a new logo in the coming weeks, updating products and marketing materials.