In social networks, the expression “Okay Boomer” has gained popularity, which personifies the neglect of the older generation. Millennials and representatives of generation Z (“zoomers”) respond with this phrase to teachings, condescending attitudes or attacks of people over 30 years old.
An expression that has become the verbal equivalent of rolled eyes is often used in situations where there is no time or desire to argue with a representative of the older generation. figured out where the meme came from, how teenagers make money on it, and what the conflict between the buzzers and the boomers is.
The answer to the teachings of the older generation
Formally, the term “boomer” meant people born between 1945-1964 – during the baby boom. Now users of social networks understand this term as everyone who was born before 1985, that is, before the millennials (1985-1995) and the zoomers (after 1995). Term, including covers and “thirty boomers” – millenialov, nostalgic for the 90-m.
The meme gained popularity after the movie on TikTok, where a gray-haired man in a red cap says that the younger generation suffers from Peter Pan syndrome – a psychological disorder when a person does not want to grow up. He also calls on the Millennians and Zoomers to realize that “the ideal and equal society that they have created in their heads” cannot be sustainable.
In parallel with the notations of the man, the girl enthusiastically draws in notebooks. Towards the end of the video, she picks up a piece of paper on which, surrounded by hearts, displays the answer to the man’s message: “Okay, boomer.”
After this video in TikTok under the hashtag #OkBoomer a flash mob started. Users of the social network ridiculed the Boomers and answered the same phrase with any morals of the older generation.
The song “Ok, boomer”, written by twenty-year-old college student Jonathan Williams, became the anthem of the movement . In the chorus of the track, the singer-songwriter screams a meme expression many times. Nineteen Peter Cooley (Peter Kuli) made the remix – and it was used in around four thousands of commercials flashmob in TikTok.
Soon, the meme went offline – teens began to create a different art project with the phrase “Okay, boomer.” The zoomers cut out the expression on pumpkins, wrote it in notebooks, and even printed letters from adhesive tape on their chests.
Seventeen Sam Harman, who pasted on himself one of the letters of the phrase for the picture, told the NBC that “Okay, Boomer” is a defensive reaction from insults from older people: “The older generation loves to complain about young people in general. They call all millenials, and we do the same, calling them boomers. ”
They began to use meme in Russia.
With the help of a meme, zoomers earn to pay for college
In the wake of the popularity of the phrase, some zoomers launched a merch, beating a meme. The New York Times journalist Taylor Lorenz chatted with teens who managed to monetize the joke.
For example, nineteen-year-old Shannon O’Connor sells T-shirts and sweatshirts with a memo phrase that she added to the wish of “A Terrible Day.” The girl earned ten thousand dollars on merchandise (about 650 thousand rubles) in just a few days.
The girl explained the meaning of expression by the difference in the worldview of generations: “Boomers grew up with a certain mindset, but we have a different view of the world. Many of them do not believe in climate change or that people with colored hair can get a good job. The teens just say, “Ok, boomer.” We will prove that they are wrong. We will still succeed, because the world is changing. ”
O’Connor is not the only entrepreneur who earns on a meme. In online stores a variety of products with symbols are available – stickers , bedding , badges , phone cases and posters . Interlocutors of the publication, who sell merch with Okay Boomer, said they were saving money to pay for college.
Conflict lies deeper than youth neglect of elders
One moralizing video could not provoke such a chain reaction in the Internet culture. Its reason lies in the significant contradictions between boomers and buzzers: the latter blame the elders for the economic, political and environmental crisis.
Eighteen-year-old student Nina Kasman, who sells water bottles, notebooks, leggings and postcards with a phrase, told the publication that monetizing a meme is a kind of protest against the system.
All representatives of generation Z depend on those decisions that have been made and continue to be made before them. The choice of elders harms us and our future.
I am selling the Okay Boomer merchandise because I cannot lower the cost of my training to the level that it was for the older generation. They increased this price.
I can not do much for nature, which has suffered from the corporate greed of the older generation. I can’t do much against political corruption or to rectify the Congress, where white old Boomer men sit. They do not represent the interests of the majority of the population.
The Vox publication summarizes the point of view of many millennials and zoomers that the Boomers betrayed the ideals of the “American dream” for their own benefit and left nothing to the next generations. Young people accuse them of polluting the environment and electing a president who does not believe in climate change.
Internet researcher Joshua Citarella believes that zoomers will be the first in the last few generations whose living standards will deteriorate compared to their parents: “Essentials are more expensive than ever before, we pay 50% of rental income, neither who do not have health insurance. Previous generations left buzzers with scraps. It is noticeable everywhere. ”
For the younger generation, the term “boomer” applies not only to people over 30, but also to any conservative or unable to hear other points of view to the elder. “If you don’t like changes, you don’t understand new things, especially those related to technology, you are not for equality and representation, then you are a boomer. In essence, this is a system of outlook on life, ”Williams told the publication.
Boomers accused the Zoomers of disrespect
The meme caused a reaction from his addressees – Lorenz began to receive letters from aggressive representatives of the older generation who were offended by the phrase.
In a New York Post article, columnist Steve Cuozzo complained that the “incredible hatred” of the younger generation for baby boomers was “completely unjustified.” He recalled that his generation paid his school debts just by working hard. The zoomers did not argue with him and limited themselves to a meme answer.
Other Twitter users said that the younger generations, in their disrespect for the older ones, have gone too far.
If I ever hear my zoomer children say “Ok Boomer,” I will show them what kind of asshole the generation X may be. I refuse to raise my children as privileged petty morons.
Radio host Bob Lonsberry said the phrase “Ok Boomer” was tantamount to a racist insult, but he soon deleted his tweet. According to Newsweek, in response, Lonsberry received thousands of messages with the text “Ok Boomer.”
Account dictionary Dictionary.com skeptical about the opinion Lonsberri and compared the two terms of his example.
Boomer is a colloquial noun meaning a person born in the period of the baby boom, in particular, between 1946 and 1965 in the United States. / The word “H” is one of the most abusive words in the English language