Twitter officials admitted to showing less advertising to popular users. According to The Verge, the company tried to motivate them not to leave the platform.
Employees of the social network explained that now the methodology for displaying advertising has changed due to which popular users began to complain about the increase in its number.
Historically, users with more subscribers have seen less advertising. We recently changed our approach and started showing ads to everyone who uses Twitter. Now, some users will notice an increase in social media advertising.
Twitter disclosed information following the publication of the financial report for the third quarter of 2019. The company was accused of low income due to problems with advertising and providing data about user devices to advertisers.
In the third quarter, Twitter revenue grew 9% to $ 824 million. Net income reached $ 37 million. Analysts predicted a turnover of $ 874 million with a net profit of $ 161.5 million.