The streaming service Spotify postponed its release in Russia until November-December 2019 and began looking for personnel for the Russian representative office. This was reported by Kommersant, citing sources close to the company.
Previously, Spotify planned to launch in late summer. The interlocutors of the publication associate the next transfer with the conflict between the service and the music publisher Warner Music. During the launch of Spotify in India in February 2019, companies are having disagreements over the licensing terms. Sources believe that launching a service in Russia without Warner is “pointless”.
At the same time, the interlocutors of the publication claim that the company began to look for employees for the Russian office and negotiate with Russian copyright holders. Spotify is looking for 30 people, some of whom are marketers. Plans to appoint Ilya Alekseyeva, the former director of sales of Facebook, the top manager of Media Instinct Group, as the head of the service in Russia.
In 2014, Spotify registered the Russian legal entity Spotifay LLC. However, the company postponed the launch to the beginning of 2015: the service did not agree on a partnership with MTS. In July 2016, Vedomosti sources said that the company was preparing for a second launch attempt.
In March 2018, Spotify CEO Daniel Ek said the company was working on launching a service in India, Russia and Africa. In February 2019, the service was launched in India. In March, some users of the service noticed the Russian language in an Android application.