Sberbank acquired a 46.5% stake in the Rambler Group holding in exchange for investment. This was reported by the press service of the bank.
The funds invested by the bank will go to the development of digital services and technology platforms of the holding. Sberbank points out that as a result of the transaction, the largest company in the Russian media and entertainment market was formed.
As a result of the partnership, the Sberbank ecosystem was supplemented with digital products and services of the Rambler Group. The transaction perimeter included the Okko online cinema, more than 30 popular Runet resources, including Lenta.ru, Gazeta.ru, Afisha.ru, Championat.com, Rambler.ru, LiveJournal.com, the Rambler Cashier service and others , as well as the cinema “Artistic”.
Sberbank Press Service
In April, the preparation of the transaction was reported by RBC sources. According to them, the bank was ready to invest 8-11 billion rubles.
Partnership with Rambler Group allows us to form the core of the ecosystem in the field of content, entertainment and media. Based on it, we will continue to launch additional services for our customers, providing them with exclusive content, offers and services that are as close as possible to individual preferences.
First Deputy Chairman of the Board of Sberbank