YouTube from mid-September will prohibit copyright holders from filing complaints about videos where their music is used for a short time. This ban also applies to videos with the unintentional use of music, such as from passing cars. This was reported in the company’s blog.
Inadvertent use of music includes cases where the song was not added to the video specifically and the author of the video has no interaction with it. For example: a TV in the background, music coming from a cafe.
Rights holders will not be able to earn money from videos that use short fragments of their music or random play. When filing a complaint, they can simply remove the earnings from the video for its creator or block the video completely. The company hopes that without the possibility of monetizing such videos, copyright owners are more likely to leave a complaint or choose the option only with the deprivation of the author of the video earning.
The company believes that in the short term the number of such locks may increase, as copyright holders may be left without earnings from such videos. But in the long run, YouTube sees the new rules as “an important step towards achieving the right balance.”
The new rules do not apply to matches found by the YouTube Content ID automatic system – in this case, copyright holders will continue to earn money on advertising in such videos.