At the end of July and the beginning of August, a meme with a man spread on social networks, which seals a hole in a huge water tank with a black adhesive tape. The joke is used to show how making meaningless decisions “helps” to cope with a problem.
The frames for the meme were taken from the Flex Seal commercial , which manufactures a variety of products for gluing objects. The Flex Tape video was uploaded to YouTube at the end of 2017, but it gained popularity six months later after a review by blogger JonTron. He ridiculed the strength of the tape, which, according to the manufacturer, can be used to seal holes in the boat.
In 2018, two quotes from Phil Swift’s face are “ I Sawed This Boat In Half! “(” I cut this boat in half! “) And” That’s a Lotta Damage! “(” A lot of damage! “) – turned into memes. However, the template with sealing the water tank began to be used on Reddit only at the end of July 2019.
The meme illustrates how the hero of the joke in the person of Phil Swift tries to solve the problem in an irrational or useless way that clearly does not correspond to the situation.