Nintendo and Southwest Airlines on the Dallas-San Diego flight pleased the passengers when they started handing out Nintendo Switch boxes and copies of Super Mario Maker 2 to them. Free and forever. What passengers did not fail to tell in social networks.
The action of unprecedented generosity was turned as part of the advertising campaign of the recently released Super Mario Maker 2 game. Most of the passengers of this flight were sent to the San Diego Comic-Con popular culture festival that opens in the city during these hours.
Nintendo and Southwest Airlines organized a similar campaign in 2013. Then, passengers of one of the flights were handed out free Wii U and a copy of Super Mario Bros. U. And in 2016, the lucky ones got a free Nintendo 3DS XL and a copy of Super Mario Maker for this console.