It will be engaged in own project – LoveFrom.
Apple chief designer Joni Ive will leave the company and create his own LoveFrom studio. He joined the company more than 20 years ago – in 1992. This was reported on the official website of Apple.
LoveFrom is a design studio that will launch in 2020. It should be an Apple partner, but in what form it is not yet known. Responsibilities of the chief designer will be shared by the vice president and vice president of interface design. “I will be involved [in Apple’s work] for many years to come,” Ive said .
After almost 30 years and countless projects, I am most proud of the work we have done to put together such a development team. Apple is now brighter, stronger and more talented than ever in its history.
Johnie iveApple chief designer
Ive became an Apple designer in 1992, and five years later he was appointed vice president of industrial design. The design of the first models of iPod, iPhone and Macbook was coined by Ive, who was close friends with Steve Jobs. He also worked on the Apple Watch and the new campus at Apple Park, which opened in 2019.
During his time at the company, Ive became one of the most famous designers in the world, thanks in part to a special way of speaking and advertising new products in his videos.