Google and Facebook, together with advertisers, will develop plans to combat questionable content.

Previously, some brands refused to advertise in services because of the risk of being next to inappropriate content.

Facebook, Google, Twitter, and large advertising agencies announced a joint initiative to “quickly improve digital security.” WPP, Publicis and Omnicom, as well as global brands such as Procter & Gamble and Unilever, will work with technology companies, The Financial Times reports .

The statement, which was made during the Cannes Lions advertising festival, says that companies will “fight off harmful and misleading content” together and develop a “concrete set” of protocols to protect people and brands on the Internet.

[As part of Facebook and Google being created] there is still too much bad content. They should moderate it or, at least, encourage politeness in the comments.

We need to fix the entire ecosystem, but Facebook and Google are the biggest players in online media.

Mark Pritchard

Senior Procter & Gamble Brand Manager

The first meeting of the joint group will be held on Wednesday, June 19. Participants promised to work “transparently”, but did not specify when it was necessary to wait for specific decisions.

Big brands are still wary of online advertising because of the risk of being close to questionable content, reminds The Financial Times. Earlier this year, Nestle stopped advertising on YouTube due to growing concern that pedophiles could use the service. Social networks were also criticized in March for not quickly responding to the publication of a video of shooting people during the terrorist attack in New Zealand.

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