In return, people will receive discounts.
Russian retailer X5 Retail Group ( approx. Manages Crossroads, Pyaterochka and Karusel hypermarkets ) and Unilever agreed to install automatic machines for receiving plastic bottles to encourage Russian consumers to separate garbage collection.
Recycling ( note – reuse ) is a strategically important way to minimize waste. We strive to maintain and stimulate responsible consumption among our customers, developing the offer of reusable packaging, and now thanks to the project to install fandomats in our stores.From the company’s press release
At first they will appear in Moscow, in the Perekrestok and Karusel stores. For the delivery of bottles buyers will be encouraged discounts. The further fate of the project will be determined by the results of the pilot launch.
The agreement was signed on June 6 at SPIEF by X5 Retail Group Executive Director Igor Shekhterman and Unilever President in Russia, Ukraine and Belarus Javy Raman.