After WWDC, the controversy does not subside whether the price of the stand is justified, comparable to the cost of the new iPhone.
June 3 at the annual Apple conference for developers was a traditional presentation of the company. They showed iOS 13, a separate OS for iPad (iPadOS), macOS Catalina, and also announced the division of iTunes into several different services. Of the hardware, Apple introduced only one product – a Mac Pro computer.
The Verge edition noted that the Pro Stand is the only display-compatible stand from Apple (along with the VESA mount for $ 199). The accessory allows you to rotate and adjust the height of the monitor – there is even a portrait mode. But journalists are still amazed that it is at the level of the latest iPhones.
The price of the Pro Stand was briefly mentioned at the presentation. During the broadcast, the buzz was heard after the announcement – an atypical phenomenon for Apple events.
Yesterday, Apple announced that (just) the stand for their new Pro screen will cost $1,000.— UberFacts (@UberFacts) June 4, 2019
And you were able to hear the crowd's judgment. pic.twitter.com/cLPrVSeC9p
Yesterday, Apple announced that a stand for their display costs $ 999. And you can hear the conviction in the hall
In social networks, too, sharply responded to the monitor stand for a thousand dollars. Perplexity was expressed by ordinary users, journalists, and techno-bloggers.
When I thought apple prices couldn't get any more stupid and inflated for outdated garbage, they go and release a $1000 monitor stand.— Noble (@Lost_Pause_) June 3, 2019
You've outdone yourself again. pic.twitter.com/C3yngHUGxR
When I thought that Apple prices could not be even more stupid and overpriced, they produce a monitor stand for a thousand dollars. You again outdid yourself
I need help deciding between an iPhone XS and the stand that’s required to hold up the new $5000 Apple monitor.— Mark Gurman (@markgurman) June 3, 2019
I need help choosing between the iPhone XS and the stand for the new Apple monitor for 5 thousand dollars
The *stand* for Apple’s new monitor will cost $999. That’s the cost for the stand. THE STAND— Dave Lee (@DaveLeeBBC) June 3, 2019
A STAND for a new Apple monitor will cost $ 999. This is the price of the stand. STANDS
I can’t afford Apple’s new $5,000 display, so I’m just going to buy the stand for $1,000— Jesse Squires (@jesse_squires) June 4, 2019
It’s gonna be great
I can not call myself an Apple display for 5 thousand dollars, so I’ll go and buy a stand for a thousand. It will be wonderful
What $999 got you in 2011 vs. 2019 pic.twitter.com/DZFwF0IzeE— Joe Rossignol (@rsgnl) June 3, 2019
What could be obtained for 999 dollars in 2011 and in 2019
“Let’s sell the stand separately”
After the presentation, journalists were invited to take a closer look at Mac Pro. And on one table a stand was placed separately, which immediately attracted the attention of visitors to WWDC.
only Apple would charge $1,000 for a literal stand and then display it like it’s a piece of art https://t.co/z0UVQP1Oeu— Mike Murphy (@mcwm) June 4, 2019
Only Apple can ask for a thousand dollars for a stand and then make it look like a work of art.
In the following days, several publications at once criticized Apple for the overestimated cost of the Pro Stand. Engadget editor Devindra Hardavar, for example, called the accessory “useless expensive gadget.”
Before you answer me: I understand perfectly well that the needs of professionals differ from ordinary consumers. They will pay 5 thousand dollars for the monitor if it is close in quality to the reference models for 40 thousand. And they won’t be embarrassed by the Mac Pro’s starting price of 6 thousand dollars
But nevertheless, I do not see a professional excuse for a stand for $ 999, especially if decent rotating mounts cost about $ 32. And judging by the reaction to WWDC, even loyal Apple fans doubted the company’s wisdom.
Devindra Hardavar Engadget editor
The price of the Apple monitor stand has become a meme in a few days. “For a thousand dollars, you can just hire someone to hold the display,” joked CNet.
Apple: stand will go for $1000— edem Kumordjie (@TheRealEdem) June 3, 2019
Apple: a stand costs a thousand dollars. I:
How people gonna use the new apple display with that $1K stand pic.twitter.com/G6v7q0Tk7K— Jonathan Morrison 🙋🏻♂️ (@tldtoday) June 3, 2019
How users will use an Apple monitor with a stand for a thousand dollars
I already got my $1000 monitor stand, thank you. pic.twitter.com/aFRS9NSCEo— Den 🚀 (@DennisCode) June 5, 2019
I already have a stand for a thousand dollars, thanks
You vs. The guy she told you not to worry about pic.twitter.com/aInx5iwNNi— Mitch Jacobs (@Mitch_Jacobs) June 3, 2019
You vs. the guy you were told not to worry about
But not everyone met the Pro Stand with ridicule. Techno-blogger Jonathan Morrison, who was one of the first to try out a Mac Pro, noted that in a professional environment, monitors like the Pro XDR Display are generally used without stands. And the decision to remove the stand from the kit gave customers an additional option – to buy a display for $ 999 cheaper.
Here’s a couple pro examples with the XDR Display without the stand.— Jonathan Morrison 🙋🏻♂️ (@tldtoday) June 4, 2019
Apple is absolutely making mad profit off that stand but I think the value of the monitor completely off sets that & gives users a choice. pic.twitter.com/Rx9zZBMlWW
Gizmodo employee Sam Rutherford called the price on the Pro Stand ridiculous, but stressed that all of WWDC with Mac Pro was not intended for regular users. A modular computer is a device for large design firms and video studios with large budgets. One of the “professionals” launched a twitter thread with Mac Pro cost analysis, where he concluded: “The price is reasonable for those who need a computer. If you want such a home, then you are an idiot. “
But, according to Rutherford, the perturbations could have been avoided if Apple simply included the cost of the stand in the XDR Display kit. The price of $ 999 causes more discussion in social networks than the originally unattainable 11 thousand sets of “Mac Pro + Display”. A similar position was expressed by techno-blogger Quinn Nelson.
One thing I forgot to mention in my Mac Pro video going soon: the whole drama behind the $999 stand could have been avoided if Apple said something like:— Quinn Nelson (@SnazzyQ) June 4, 2019
“Pro Display XDR is available for $5,999 or for pros who prefer to use a VESA mounting option, $5,199.”
Hire me Apple PR…
One thing I forgot to mention in the Mac Pro video: the whole drama could have been avoided. Apple had to say something like: “Pro Display XDR will cost $ 5,999, and for those who want a VESA mount, $ 5,199”
Russian bloggers also emphasized that the entire Mac Pro suite is not for everyone. And stand as well.
Все кто решил, что $1000 за подставку для Pro Display XDR это дорого – вообще не разбираются в индустрии и не понимают для кого этот продукт. И с этой «ножкой» есть только одно опасение – как бы она не оказалась в дефиците. pic.twitter.com/S7wY6qV1em— Wylsacom Dark Mode (@wylsacom) June 4, 2019
Я бы поныл про подставку для монитора Apple (и что бы они там не кукарекали про точность – это нонсенс), но это изначально просюмерский продукт.— Max Zareckiy (@shaikhulud) June 4, 2019
А в этой нише работают свои правила. Вот цена 7'' экранчика на камеру RED. И он даже не тач или OLED. pic.twitter.com/qrLDojZsRt