They will contain materials relevant to the region in which the user lives.
VKontakte has announced city news feeds for event and thematic materials relevant to the region in which the user lives. This was reported by the press service of the social network. The first version will be tested in Yekaterinburg, Kazan and Nizhny Novgorod in early summer.
City tape plan to make a separate tab in the news feed. At the initial stage, materials from pre-selected media, bloggers, large communities and other authors covering the city will be included in it.
Records of other users will also be able to get into the city tape “provided that the materials are interesting to a wide audience and comply with all the rules of VKontakte.” How exactly the interest of the audience will be determined is not specified in the social network.
Updated at 13:14: Interest will be determined by the number of interactions – both basic comments and deeper metrics, for example, the duration of the post viewing or the depth of viewing the video.
On January 18, VKontakte announced a program of regional representatives who will help local authors and projects. Representatives should advise local content authors and media, as well as support interesting projects.