Tele2 introduced the use of technology eSim, the presence of a physical operator’s SIM card is a prerequisite for the transition

So far this can be done only in five Moscow salons.

Tele2 was the first mobile operator to introduce the use of eSim technology. So far, the transition can be made only in five Moscow stores, since the beginning of May, their number will increase to 83. Vladimir Pavlov, director for work with subscriber equipment for Tele2 , told the Vedomosti newspaper .

In Tele2, it was clarified that current subscribers need to come to the salon and sign a statement to switch to a new technology, after which their physical map will stop working. Users of other operators who want to try eSim must first receive a Tele2 SIM card.

Pavlov said that the presence of a physical map – the requirement of regulators. “We consulted with the relevant structures, and they did not have objections on the proposed model,” the representative of Tele2 added. AC & M managing partner Mikhail Alekseev said that the requirement to come to the salon to switch to eSim “contradicts the very meaning of the technology.”

On April 8, MegaFon, MTS, VimpelCom (owns the Beeline brand) and a representative of the FSB spoke against the introduction of eSim technology. RBC reported that the “big three” are concerned about the possible intensification of competition and the subsequent reduction in revenue. On April 15, Vedomosti said that Rostelecom, which operates as a virtual mobile operator (MVNO), and Tele2 tested the eSim technology.

A virtual card allows you to abandon the physical analogue and switch between operators without visiting a communications salon, signing written contracts and checking passports. The technology works in 24 countries. Apple has added it to the iPhone XR, iPhone XS and iPhone XS Max. It is also embedded in the Google Pixel, Apple, Samsung and Huawei smart watches and Apple and Microsoft Surface tablets.

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