Games will be broadcast by subscription to Okko video service.
Rambler has acquired the rights to broadcast in Russia of the English Premier League (Premier League). This was reported to Kommersant by three sources in the sports media market. The information was confirmed by the general director of video service Okko (included in Rambler) Ivan Grodetsky and the director of communications of the Premier League Ash Lord.
The deal was concluded for three years, it starts in June 2019. The contract includes an exclusive for all content on all platforms, and also assumes the possibility of sublicensing. However, as Grodetsky noted, “live broadcasts of games outside of Okko are not currently planned.”
In the Premier League season, 380 matches per day can go up to five games in parallel. They will be shown in the new section Okko.Sport, “some time” the games will be stored in the record. In addition to games, the service will broadcast information and entertainment programs from the Premier League and Okko.Sport sports video editions.
Watching football on Okko will be possible only by subscription. It can be issued for the season, for a month or a day, but the cost is still being determined, specified Rambler sports manager Mikhail Gershkovich.
Until now, the Premier League games in Russia broadcast “Match TV”, he bought the rights for 6.5 million euros per year. The next season, the channel wanted to reduce the price to 5.5 million euros, believing that there would be no other applicants, a source in the sports rights market told Kommersant. According to him, Rambler offered about seven million euros. The company and the league did not disclose the value of the contract, “Match TV” declined to comment.