Google finally closed the link reduction service

All previously created links will continue to work.

On March 30, Google finally closed its own link reduction service, which was announced back in March 2018. The company recommended application developers to switch to Firebase Dynamic Links , and offered services such as Bitly and to regular users . Also, during the year, users could download statistics on the created links.

As explained in Google, after launching the URL shortener, many similar services appeared, and the very principle of link exchange was changed thanks to smartphones and mobile applications.

All the short links created in the service, according to the company, will continue to work, since many applications may stop working when they are disabled. For example, abbreviated URLs of places on Google Maps will still be generated[id].

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