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Mark Zuckerberg doused with ice water for charity

Facebook CEO Mark Zuckerberg poured a bucket of ice water over himself to attract attention to studying the incurable disease of the central nervous system – amyotrophic lateral sclerosis (ALS). A douche video appeared on the Zuckerberg page on August 14th.
New Jersey Governor Chris Christie asked Zuckerberg to pour water. Earlier, Christie himself did the same, knocking over several liters of cold water.Before making the douche of ice, the head of the social network said that he was challenging Microsoft founder Bill Gates, his assistant, Facebook operations director Sharyl Sandberg, and Netflix general director Reed Hastings.Each of them must pour a bucket of water on himself or donate to one of the funds for combating ALS for the next 24 hours.

On August 13, Microsoft CEO Satya Nadella also took part in the douche campaign . Pouring water on Nadella’s head was allowed to the winning team of the hackathon organized by Microsoft this summer. The main goal of the hackathon was the search for technological solutions that could make life easier for patients with amyotrophic sclerosis.

Wet after drenching Satya Nadella urged Amazon’s CEO Jeff Bezos and Google co-founder Larry Page to follow his example. Whether the Nadella executives of Amazon and Google will accept the challenge is still unknown.

The campaign to draw attention to the problems of patients with amyotrophic lateral sclerosis gained viral popularity in the United States in early August. According to its conditions, anyone who wishes should take a bucket of cold water and pour it on his head, recording everything on video and putting the video on the Internet.

At the same time, a person who decided on such a douche has the right at the end of the video to “challenge” one of his friends or acquaintances, asking them to do the same. If the one who was challenged does not accept him and does not pour a bucket of water on his head within 24 hours, he must make a charitable contribution to one of the organizations involved in helping ALS patients.

The campaign has already been attended by several thousand Americans across the country. According to The Huffington Post , the amount of money donated to the study of amyotrophic sclerosis due to douches increased by almost a thousand percent compared with the same period last year.

Earlier this week, the charity campaign reached the political elite of the United States. A bucket of ice water was poured over by 86-year-old Ethel Kennedy, the widow of the famous New York state senator Bobby Kennedy. An old woman bathed in water challenged Barack Obama himself.Shortly before the expiration of the 24-hour “ultimatum”, the representative of the White House said that the President was flattered by the call and courage of Kennedy, but would not shower. Instead, Obama will make a donation.Amyotrophic lateral sclerosis (ALS) is an incurable degenerative disease that affects the human central nervous system. The development of ALS leads to disruption of motor neurons, paralysis and muscle atrophy.Amyotrophic sclerosis was described as early as the middle of the XIX century, but the exact origin of the disease is not known until now. Every year about 1-2 people fall ill with ALS from about 100 thousand people. Basically, the disease affects adults between the ages of 40 and 60 years. The only way to treat this type of sclerosis is to take drugs that slow down the development of its symptoms.In Russia, the disease is informally considered “unrecognized.” In hospitals and clinics, people with ALS are often simply refused help because of the extreme irrationality of spending on extending their lives. Hundreds of patients across the country are forced to buy the necessary equipment and life-saving drugs for life extension.
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