The campaign to draw attention to the problems of patients with amyotrophic lateral sclerosis gained viral popularity in the United States in early August. According to its conditions, anyone who wishes should take a bucket of cold water and pour it on his head, recording everything on video and putting the video on the Internet.
At the same time, a person who decided on such a douche has the right at the end of the video to “challenge” one of his friends or acquaintances, asking them to do the same. If the one who was challenged does not accept him and does not pour a bucket of water on his head within 24 hours, he must make a charitable contribution to one of the organizations involved in helping ALS patients.
The campaign has already been attended by several thousand Americans across the country. According to The Huffington Post , the amount of money donated to the study of amyotrophic sclerosis due to douches increased by almost a thousand percent compared with the same period last year.