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Harrods department store has removed from sale hoodies Vetements with profanity Russian on the language

Designers claimed that the phrase was written in Georgian and reflects the “irreconcilable position” of the brand.


Name a more iconic duet: Georgian + Cyrillic text.

Harrods, a luxurious London department store, sells what it calls “hoodie with a Georgian slogan,” full of “Georgian writing,” for £ 680 (€ 795 / € 893 in real money).

The Mirror publication clarified that the Financial Times Moscow correspondent, Max Seddon, pointed out the real meaning and language in which the phrase was written.

According to Harrods, who sell it to you for £ 680, there’s a “Georgian inscription” for Hoodie that’s “permeated with a firm irreconcilable attitude. (Actually, it says “Go to *** [to hell]” in Russian)

Hoodie and a vetements t-shirt with the words “Go to *** [to hell]” were presented at the fashion show in July 2018. Then some users of social networks suggested that the designer, who survived the war in Georgia with Abkhazia in the 90s, addressed the obscene phrase of Russia.

In 2014, Demna Gvasalia together with his brother Guram founded the Vetements brand as the French “design team of clothing and footwear”. Since 2015, Gvasalia has been a creative director in the fashion house Balenciaga.

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