Designers claimed that the phrase was written in Georgian and reflects the “irreconcilable position” of the brand.
name a more iconic duo: Georgian + Cyrillic text pic.twitter.com/5gpme3Dmdj
— Chicago-style Deep Bish (@sarahdevin) 7 March 2019
Name a more iconic duet: Georgian + Cyrillic text.
Luxury London department store Harrods is selling what it terms a “Georgian slogan hoodie,” replete with “Georgian lettering” for £680 (€795/€893 in real money).
— Bryan MacDonald (@27khv) 7 March 2019
The Mirror publication clarified that the Financial Times Moscow correspondent, Max Seddon, pointed out the real meaning and language in which the phrase was written.
This hoodie has “Georgian lettering” and “is imbued with signature unapologetic attitude,” according to Harrods, who will sell it to you for a mere £680.
(It actually says “Go fuck yourself” in Russian) pic.twitter.com/SbQYm6cJkN
— max seddon (@maxseddon) 7 March 2019
Hoodie and a vetements t-shirt with the words “Go to *** [to hell]” were presented at the fashion show in July 2018. Then some users of social networks suggested that the designer, who survived the war in Georgia with Abkhazia in the 90s, addressed the obscene phrase of Russia.
In 2014, Demna Gvasalia together with his brother Guram founded the Vetements brand as the French “design team of clothing and footwear”. Since 2015, Gvasalia has been a creative director in the fashion house Balenciaga.