Designers of the company noted that until now they turned to the mind of customers, and not to their emotions.
At the Geneva Motor Show, Kia unveiled the concept car Imagine. One of its main features was the dashboard, made of 21 separate LCD displays, each one the size of a smartphone.
As the editor of The Verge Vlad Savov noted , the screens are useless for the passenger and carry a purely aesthetic function. Despite this, the journalist liked the fact that Kia was experimenting with a dashboard, and not just “choosing options from rounded parallelograms”. However, Savov advised the company to use OLED displays instead of LCDs next time, since they can be bent.