ART&DESIGN

Art: Alternative signs of Russian stores

In response to another price spike.

Artists of the MXD project have depicted alternative signs of popular chain grocery stores, resembling real ones. For example, Pyaterochka has turned into “Be patient”, and “Lenta” – into “Tlen”.

One of the co-authors of the project told that the idea arose in response to another price increase.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]We took as a basis the most popular stores in Russia, so that everyone could recognize themselves for sure: someone goes to Pyaterochka, someone goes to Dixie, but changes affect every person.[/perfectpullquote] [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]It is important to say that our series is not a reproach towards companies. They are in some way the same sacrifices of what happens to prices. As I said, we took them only because it is the most popular chain stores in the country.[/perfectpullquote]
Victor Mogilat
MXD project artist
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