Felix Chelberg, 29, known by his nickname PewDiePie, has been fighting for the title of the most popular YouTube channel for several months. His main competitor is the Indian music company T-Series. At the time of this writing, the difference between the channels is about 900 thousand subscribers: 79.7 million for PewDiePie versus 78.8 million for T-Series.
Every day the balance of power is changing, so Chelberg fans staged a large-scale campaign to attract new subscribers. And in order to achieve the goal, they began to use hacking sites and devices around the world.
The standoff began in August 2018. PewDiePie has calculated that if the T-Series channel continues to gain subscribers at the same pace, it will outrun the Swede blog. In October, coordinated actions by blogger fans began to preserve leadership on YouTube.
The phrase “subscribe to PewDiePie” became a meme: they began to publish it in all places where Chelberg could find new supporters. For example, the author of the blog MrBeast bought outdoor advertising in his city with a request to subscribe to PewDiePie.
A few weeks later, a billboard with Chelberg appeared in Times Square – one of the most expensive advertising space.