Apple decided to pay for the use in advertising the best shots of the flash mob “Shot on iPhone”

At first, the winners were offered free displays of work on Apple’s social networks and on billboards.

Apple changed the rules of the “Filmed on the iPhone” contest after criticism of photographers and users of social networks. The company agreed to pay 10 winners for using their work in advertising.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Apple firmly believes that artists should be compensated for their work. Photographers who shoot 10 of the best works will receive license fees for using pictures on billboards and other Apple marketing channels.[/perfectpullquote]
Apple representatives

Apple did not disclose the amounts involved. Representatives of the company also did not comment on the question of whether photographers were going to pay from the very beginning.

Above – the initial point about the prizes in the contest rules, below – the actual data at the time of publication

Apple launched the “Shot on iPhone” flashmob on January 22. The company urged users to upload pictures taken on iPhones and accompany them with the hashtag «ShotOniPhone».

According to the original rules, a special jury had to choose the 10 best works that are used in advertising and on billboards. The only reward that was offered to the authors was the mention of their name next to the picture. Also, the rules assumed that everyone who posted a photo with the hashtag automatically gave Apple the right to edit or copy it.

Because of this, the company was faced with criticism in social networks from professional photographers and ordinary users. For example, 3D artist Timothy Reynolds accused the company of using flash mob as a way to get lots of free photos for his massive marketing campaign.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]I think that most people do not care about reading the rules and just want to be noticed so much that they are ready to exchange all the rights for this. And this lie is a real problem: as long as people do not stop being led to such nonsense, nothing will change.[/perfectpullquote]
Timothy Reynolds
3d artist
Back to top button