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Russian fashion brand abandoned fur products after a wave of criticism on Instagram

But on the company’s website you can still buy clothes with natural fur.

Photo 12Storeez

The Ekaterinburg brand 12Storeez was in the center of a local scandal, to which the publication of a snapshot of a mink coat from a new collection led. The fur coat, which, according to the creators of the brand, is “at the peak of the fur fashion,” was criticized by the company’s subscribers in Instagram.

They called the fashion for products made of natural fur “medieval”, cited as an example fashion houses that refused to use furs in favor of ethical production, and even launched the #t12storeez tag in Instagram stories

On January 22, the official comment of the general director Ivan Khokhlov appeared in the brand account. He said that at the beginning of the week the company held a meeting, according to the results of which they decided to discontinue products from valuable furs.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]We removed all things from the valuable fur from the assortment matrix for 2019 and the following years and stopped the development of new patterns.[/perfectpullquote] [perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]We can adhere to polar views, be convinced opponents or defenders, but at the same time remain educated, tactful interlocutors. [/perfectpullquote]
Ivan Khokhlov
CEO 12Storeez

At the same time, things from other types of fur remained on sale on the brand’s website: several types of fur coats from natural sheepskin and a park with a raccoon collar at once .

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