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Study: To make money on streaming, musicians began to make songs shorter

Why make long tracks if the pads pay for the first 30 seconds of listening?

Drake Photo Getty

Streaming services is the main platform for earnings of foreign and Russian artists in 2019. Spotify negotiates directly with musicians around the labels, when they demand more money from producers, their own music venues launch YouTube and VKontakte , even Winamp will restart with support for streaming listening. However, profile journalists have repeatedly drawn attention to the fact that the popularity of streaming has a negative effect on modern industry.

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Payments from streaming services, such as Spotify and Apple Music, accounted for 75% of all US music industry revenues in 2018. In 2013, they accounted for only 21%.[/perfectpullquote]

Rap analyst Martin Connor (Martin Connor) told how the songs are changing in seven examples: in particular, they are becoming shorter and simpler. This was also written by the columnist The Guardian, who accused streaming services of “killing” tracks with long introductions and intro.This is primarily due to the fact that Spotify and other sites charge an eavesdropping fee after the user has passed the 30 seconds mark.. So the American rapper Post Malone hit the Billboard chart: he published a version of the song “Rockstar”, consisting only of a looped chorus.

The number of songs in the top 100 Billboard, length of 2:30 minutes and shorter depending on the year Quartz infographics

On January 18, Quartz journalists published an infographic with an analysis of the latest popular albums and previous records. For the study they used Kendrick Lamar, Drake, Kanye West and other artists records.

Statistics Kendrick Lamar: the average length of the tracks on the first album “good kid, mAAd city” was 5.37 minutes. The song on the last album "DAMN" lasts an average of 3.57 minutes
Statistics Kendrick Lamar: the average length of the tracks on the first album “good kid, mAAd city” was 5.37 minutes. The song on the last album “DAMN” lasts an average of 3.57 minutes
Drake’s statistics: his album “Views” included 20 tracks and lasted just over 75 minutes, while his last album “Scorpion” lasted 90 minutes, but included 25 shorter songs Kanye West’s statistics: his album “The Life of Pablo” of 2016 of 20 tracks included eight tracks of less than three minutes, while in the record “My Beautiful Dark Twisted Fantasy” of 2010 there were only two such songs
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