The bloggers were reminded that they are obliged to disclose the facts of interaction with sponsors.@markwahlberg
The United States Federal Trade Commission (Federal Trade Commission, FTC) sent out letters to 90 celebrities on Instagram, reminding them that the recording was funded by a third party.
The FTC statement does not indicate specific accounts or individuals to whom the letters were sent. The department noted that for the first time addressed directly to the most influential representatives of social media. Therefore, appeals are not a warning, but only a reminder.
Letters to celebrities sent after the appeal of the human rights organization Public Citizen. Activists complained about the publications of singer Rihanna, Olympic champion Michael Phelps, members of the Kardashian family, actor Chris Pratt, models Emily Ratakovski and Irina Shayk, rapper Snoop Dogg, football player David Beckham and his wife, former Spice Girls singer Victoria Beckham.
Public Citizen was also angered by blog entries by actresses Eva Mendes and Lindsay Lohan, musician and producer Farrell Williams, tennis players Serena Williams, football players Luis Suarez and Zlatan Ibrahimovic, actor Mark Wahlberg and boxer Floyd Mayweather. There are 113 celebrities in the list.@serenawilliams @davidbeckham @emrata
According to the rules of the FTC, if there is a material connection between the user’s publication and the advertiser, it should be clearly and clearly disclosed. The exception is when this is already clear from the context of the recording.
Material ties can be expressed in business or family relationships, cash payments, or gifts. Separately, notes that the rules apply to both advertisers and users of social networks.
In addition to the obligation to disclose information on the facts of funding publications, bloggers should put a mark on this at the very beginning of the records. This is because the full text is often hidden behind the “read more” button, and users may not notice that the material is “sponsored”.
Also, it is not recommended to use hashtag tags as they are rarely paid attention to. In the example, FTC cites #sp and #partner . Sponsorship materials do not recommend tagging brands, because this can be perceived as excessive praise.
The Federal Trade Commission protects the rights of American consumers and monitors compliance with antitrust laws.