The refusal of the recognizable phrase “There is no better for a man” and the new policy of the company was met with criticism.Images of fathers on the barbecue, who praise their sons for a fight Frame from advertising Gillette
The manufacturer of shaving accessories, Gillette, has replaced the iconic slogan “The Best Man Can Get Better for a Man” (“The Best Man Can Get”), used for over 30 years, to “The Best Men Can Be”. In the new advertising, the company called on men to change their approach to masculinity – to stop harassment, violence and harassment. This was noticed by Business Insider.
Advertising Gillette uses the phrase “Boys will be boys” (“Boys will be boys”). It shows stereotypes about “typical male behavior” in society: boys, classmates, boys, whistling after a girl, and men, sexually harassing colleagues at work. This video has become part of the #MeToo charitable company against sexual harassment.
[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]We can’t hide anymore. This has been going on for too long. We cannot laugh at it or use old excuses. Something has finally changed. There is no turning back. Therefore, we believe in the best in men.[/perfectpullquote]
Despite this, as well as the fact that Gillette promised to donate a million dollars annually to non-profit organizations to help men, the video was negatively met on social networks and on YouTube – 206 thousand dislays against 22 thousand likes. Dozens of tweets with criticism also appeared on Twitter, but a few also praised the brand for honesty.
— Stepchu (@Syenca) January 14, 2019
“I just used a Gillette razor to cut my eggs. No more toxic muscularity. Thank you, Gillette! ”
Thank you for this, @Gillette. Although I never shave my body hair due to my feminist principles, I’m going to start buying your razors anyway in order to support your brave work.
— Titania McGrath (@TitaniaMcGrath) January 14, 2019
“Thank you for that, Gillette. Even though I never shave my hair from my feminist principles, I will start buying your blades and support your bold work. ”
Just sell some damn razors and keep your social justice stupidity out of it. Looks like it's @DollarShaveClub from now on.
— Mark Dice (@MarkDice) January 14, 2019
“Just sell me some damn blades and keep your stupid social justice away. Looks like it’s Dollar Shave Club time. ”
Great campaign. It’s too bad that a whole lot of men here think that being a man means not allowing themselves to feel feelings, or treat other people decently.
— Laura Farr (@FarrWard3) January 14, 2019
“Excellent company. It is a pity that many men think that being a man means not allowing yourself to be sensual and does not treat others with respect. ”
We don’t need politics with our shave gel. pic.twitter.com/erZowlhdz8
— ART TAVANA (@arttavana) January 14, 2019
“We don’t need a policy on our shaving gel”