IT giants help set a record for Twitter for the nuggets, and in Russia they collect retweets for pancakes in Teremka and forgiveness of the loan.
On April 6, Carter Wilkerson from the US state of Nevada argued with Wendy’s fast food chain that will pick up 18 million retweets to get the company to eat nuggets for free throughout the year.
At the moment, none of Twitter users has set such a record. The most popular (so far) recording is Ellen DeGeneres tweet from the Oscar, with 3.2 million retweets. However, social network users enthusiastically picked up the campaign and launched the hashtag #NuggsForCarter , and also began to attract the attention of millionaire bloggers.
A major campaign breakthrough came when Wilkerson’s tweet scored the first million retweets. They began to write about the amateur nuggets media, and he gave several interviews to local TV channels, which only attracted more attention.
The first of the large-caliber players to Wilkerson drew the attention of the official Apple music twitter, which has nine million subscribers.
Following him, the official Microsoft account reacted, and its authors did not limit themselves to just retweeting, but called on Google and Amazon to join.
Both of the called-up companies picked up the stock and posted the Wilkerson post on themselves.
As the large-scale support action grew, it included show business stars, businessmen, and politicians. Retweet records were made by actor Aaron Paul, a Pewdiepie video blogger (9.8 million subscribers), tennis player Eugenie Bouchard, and even Nevada Governor Brian Sandoval.
The campaign also included other companies – the largest retail network selling game consoles and video games GameStop, mobile operator T-Mobile and United Airlines.
T-Mobile CEO John Ledger, who has 3.9 million people on Twitter, went even further and offered to pay Wilkerson a year for Wendy’s nuggets if he replaces the mobile operator.
The largest US airline, United Airlines, not only published Wilkerson’s entry on its blog, but also declared its willingness to expand the conditions of the bet and deliver someone who has 18 million retweets to any city their planes fly to, and which has Wendy’s restaurant.
Finally, the social network Twitter itself, which in its official microblog, to which more than 60 million people have subscribed, published selected moments of the unfolding story, drew attention to the action.
As of April 10, Wilkerson’s tweet scored 2.2 million retweets, which is close to the musician Louis Tomlinson’s second most popular tweet (2.4 million retweets).
Inspired by the example of Wilkerson in the United States, Russian users launched similar campaigns to recruit retweets to get various kinds of preferences from other companies. For example, Tinkoff Bank stated that it was ready to forgive a loan for 50 thousand retweets to Roman Zaripov.
However, Zaripov’s tweet did not acquire such viral popularity – at the time of publication, it was distributed by almost four thousand people.
Pancake network “Teremok” agreed for 50 thousand retweets to treat the blogger who received them for pancakes within a month. Daily in the amount of 500 rubles.
Teremok responded to speed dialing by suggesting an increase in rates.
Against this background, lawyer Sergey D also turned to the network of pancakes.
“Teremok” went to meet the blogger, agreeing to give him a free pancake every day until the end of the year.
Sergey D thanked the company and finally made fun of the user, who began to recruit retweets for a similar result.