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World Cup, Olga Buzova and the son of her mother’s friend: themes, persons and memes in 2018 in the search for “Yandex” 

Service analysts have compiled lists of topics that have been in the focus of attention of Russians in the past year.

Photo RIA “News”

In “Yandex” made a list of topics that most interested users of the search engine in 2018. For calculations, we used data on requests for the period from January 1 to November 19.

The top most notable events of the year led the FIFA World Cup and the Olympic Games in Pyeongchang. In Yandex, they noted that this happened not only because these events were actively covered in the media, but also because they consisted of a series of episodes that caused a separate surge of interest. Also in the top five of the main events of the year included a fire in the shopping center “Winter Cherry”, the battle of Nurmagomedov and McGregor and the presidential elections in Russia.

The list of people about whom many more queries began to be asked in 2018 was headed by football player Igor Akinfeev. The top five also includes fighter Habib Nurmagomedov, football player Artyom Dzyuba, President of Croatia Kolinda Grabar-Kitarovic and figure skater Alina Zagitova.

Separate top in “Yandex” and accounted for deceased celebrities. It includes singer Iosif Kobzon, actors Oleg Tabakov, Nikolai Karachentsov, Mikhail Derzhavin and Alexander Isakov, scientist Stephen Hawking, rapper XXXTentacion, film director Stanislav Govorukhin, singer Lyudmila Senchin and musician Yevgeny Osin.

The most popular news on Yandex is smartphones (Huawei Honor 10, Apple iPhone XS and iPhone XR, Huawei P20 Pro, Xiaomi Redmi Note 5, Huawei Honor 9 Lite and Samsung Galaxy S9). Of all the other things, only the new Lada Granta caused comparable interest among Russians.

In the top movies was the blockbuster Avengers: War of Infinity. He is followed in popularity by Deadpool 2 and the Russian film Movement Up. Another Russian film about sports – “Ice” – closed the top ten.

Frame from the movie “The Avengers: War of Infinity”

The list of popular TV shows turned out to be completely Russian. It includes “Major”, “House arrest”, “Molodezhka”, “Police officer with a ruble”, “Ivanov-Ivanov”, “Street”, “Bloody madam”, “Grand”, “Island” and “Olga”. The top of the list of TV shows was taken by programs with the same subjects “Marry Buzova” and “Bachelor” with Yegor Creed.

Of the songs that are most popular in the search, in Yandex, the songs “Crying” by Kazka, Panda E CYGO, Medusa MATRANG and Philip Kirkorov’s “Mood Color Blue” by Philip especially highlighted. The main games of the year by the search engine version are Far Cry 5, Red Dead Redemption 2, Player Unknown’s Battlegrounds, Kingdom Come: Deliverance and Detroit: Become Human.

Also in “Yandex” made the top memes of the year. He was led by UgandaNackles , the Mafiosi and the Three in Kokoshniks . The top ten also includes such memes as “the son of mom’s girlfriend ,” “ moth and lamp ” and “ mouse (roaming) ”.

“Three in Kokoshniks”
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