Usually, models for AR-demonstrations are not highly detailed and realistic due to the lack of interaction with the real world, but in this example, the London studio used its own frame lighting processing to impose light on the model and make it cast a shadow accordingly.
Believe it or not this shoe is AR! Great work from our team; our unique capture method allows for photo-realistic 3D objects that react to environment lighting accurately. #madewithunity #unity3d #arcore #arkit #augmentedreality #nike @madewithunity pic.twitter.com/D5QBnfoOtO
— Mimic (@mimic_xr) December 4, 2018