It reflects the connection and intimacy in the era of digital technology and social networks.
Pantone Research Institute announced the color of 2019 – it was “living coral”. Hue symbolizes intimacy and inner need for optimism.
According to Pantone vice president Laurie Pressman (Laurie Pressman), color is “language” and it is inextricably linked with culture. A representative of the institute explained the selection of “living coral” by the growing influence of the environment on people’s lives.
One of the reasons for [choosing “live coral”] is how much we are connected with technology. Because we are so attached to something unreal, so to speak, we really need to find this balance of intimacy and intimacy with something real. And there is nothing more real than nature.
The second reason is our understanding of natural resources. We look at what is happening in nature, we see the depletion of natural resources. One of the things we get from nature is energy. When we think about the changes in the nature of our world, this color animates and proves life.
As noted in Time, the choice of color “living coral” also literally reflects the importance of coral reefs, which are an important part of the marine ecosystem. Journalists explained that due to the increasing conversations about climate change, “living coral” and its connection with nature seem to be particularly relevant lately.
For the past 20 years in a row, Pantone has chosen the color of the next year every December. The choice is based on fashion trends, architecture, design and cultural trends.