For the first time, Microsoft launched an advertising attack on Apple tablets back in 2013. Then marketers took this idea into service, and periodically point out the shortcomings of the iPad, emphasizing the superiority of their Surface line.
In another advertisement for Microsoft, the main character is a 10-year-old girl. She became older and her ambitions grew too.
[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Grandma bought an iPad. And it worked for me when I was six years old, but now I am 10. And now I need a full-fledged computer. [/perfectpullquote]
– from Microsoft video
According to Microsoft, iPad tablets are not able to perform the range of tasks that a user can implement with the help of Surface. And even more so the iPad will never replace a full-fledged computer. [ The Verge ]