Do not show this to sneakerheads.
The company selling shoes Payless opened a fake store with fashionable shoes, where she sold ordinary couples under the guise of fashion. Sneakers and shoes were put on the shelves for $ 20-40, ten times more expensive – for $ 200-600.
The store organized a party in honor of the opening and earned more than 3 thousand dollars. The manual removed the reaction of buyers to ordinary shoes, exhibited at luxury prices. “I am ready to pay 400-500 dollars per pair. People will come up and ask: “Oh, where did you buy it?”, ”One of them said.
But Payless revealed a secret to customers – their reaction to the real price of “expensive shoes” will be used in commercials. The guide stated that they did not charge money for overpayment from clients.
Payless is a store that sells shoes at low prices and uses the slogan “Affordable Fashion” in advertising. He organized a campaign to show that an expensive thing does not mean the best.