Last week, the Wall Street Journal reported that Apple is going to reduce the cost of the iPhone X R in Japan. Actually, it turned out to be true.
During the 24-month contract, the new customers of the operator NTT Docomo can save about $ 100 (~ 6,700 rubles). Previously, the price of a smartphone with 64 GB of memory by “subscription” was 36 thousand yen (~ 21 thousand rubles), now it has fallen to 24 thousand yens (~ 14 thousand rubles). And this is excluding taxes and subscription rates.
Probably, other Japanese operators will follow this example.
This decline is due to insufficient demand for new items. Japanese users are more willing to buy iPhone 8 and 8 Plus. I wonder if the change will affect other countries, or will it remain only in the chosen Japan? [ 9to5 ]