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The show Dolce & Gabbana in Shanghai was canceled due to insulting the Chinese advertising on Instagram


The creators of the video stereotypically depicted the Chinese audience, and in the signatures used Japanese characters.

Italian fashion house Dolce & Gabbana was forced to cancel its show in Shanghai because of the unsuccessful “DG Loves China” advertising campaign on Instagram. It included three short videos with an Asian model trying to eat pizza, cannoli and spaghetti with chopsticks.

All three videos were posted on the brand’s instagram and on its Weibo social network page. After that, Dolce & Gabbana was blamed for the inappropriately condescending tone of the campaign and the model’s too stereotypical behavior. In addition, the creators of the video made a serious mistake by using several Japanese characters instead of Chinese.

The network also got screenshots made by one of the Instagram users. He stated that he had talked about what had happened with the co-founder of the fashion house Stefano Gabbana, and he allegedly stated that he did not consider the videos racist, and henceforth in all the interviews he would call China a “country of shit”.

Shortly thereafter, Gabbana denied these words, stating that his account was hacked, and he “loves China and Chinese culture.” Judging by the comments on his record, many fashion designer subscribers did not believe him.

The official brand account, on behalf of which, by that time, several derogatory entries to the critics appeared in the comments, also reported a burglary.

The scandal led to the fact that many Chinese celebrities refused to participate in the Dolce & Gabbana show, the hashtag calling for a boycott of the brand turned to Weibo, and the show was postponed indefinitely.

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