However, the top manager said that he likes “special” cars, which usually have the prefixes -R and -S.
During an interview with Engadget, Apple vice president of global marketing Phil Schiller said that the names of the company’s latest iPhones “mean nothing.” The top manager offered his understanding of the meaning of the prefixes -R and -S, associated with his love of sports cars.
I love cars and everything that moves fast, and the letters R and S usually denote truly special sports cars.
As noted in the material Engadget, Schiller is a longtime fan of Porsche cars, who likes to add letters to model names. In addition, Mercedes Benz also has letter series: the company sells cars of the R- and S-class.
The names of iPhones were not always meaningless. During the presentation of the iPhone 3GS in 2009, Phil Schiller explained that “S” means speed, “because this is the most productive iPhone we have ever done.”
After the presentation of the iPhone 4S in 2011, Tim Cook, in an interview at the D10 conference, said that the “S” in the name of the smartphone is associated with the appearance of the voice assistant Siri. In 2013, Apple stopped explaining the names of its devices, without telling about the iPhone 5s and 5c.
But in 2016, Schiller returned to tradition during the launch of the iPhone SE. He confirmed that the name stands for “Special Edition” (special edition). And in 2018, Apple introduced the iPhone X, whose name was timed to the tenth anniversary of the release of the first iPhone.