Elle magazine recognized as a “bad joke” a fake announcement about the separation of Kanye West and Kim Kardashian.
Before the mid-term elections in the United States, which will be held on November 6, journalists, politicians and celebrities strongly urge the audience to show citizenship. In order to increase the efficiency of the transition to the website for voters, on Twitter they began to use clickbate tactics bordering on “rikrolling”.
With the classic “ rikrolling ”, the one who gets the link to anything, when clicking on it, discovers the clip “Never Gonna Give You Up” by Rick Astley. Twitter users began to hide the link to the site Vote.org under the abbreviations (the real address is not visible) and click on the heading titles – they “do not agree” on the essence of the information and force them to click.
Supporters of the clickbate campaign believe that they are doing a useful job and attract the attention of young people to the elections. It was launched by the SMM-manager of the private university Marquette Tim Siegelski.
— Tim (@cigelske) October 14, 2018
“Wow, I can’t believe why Ariana Grande and Pete Davidson broke up”
Sigelski’s tweet became viral, and this kind of clickback spread on the social network.
Welp…it’s official…Kim Kardashian finally decided to divorce Kanye West… https://t.co/C2p25mxWJO
— Ashlee Marie Preston (@AshleeMPreston) October 12, 2018
“Well … it’s official … Kim Kardashian finally decided to part with Kanye West”
Y’all over here paying $300+ for textbooks? I payed $50 for all my books😛 Dont sleep on this link. 😤😤https://t.co/QwgRhAnQMN
— Vic 🌻☠️ (@TearDropsChild) October 16, 2018
“Does everyone here pay more than $ 300 for textbooks?” I paid $ 50 for all my books. Do not overlook this link.
— juan vidal (@itsjuanlove) October 15, 2018
“Oh my God, I cannot believe that this is the REAL reason why Kanye visits Uganda”
Some Twitter users actually registered as voters due to clickbate.
This tweet is the one that finally got me to stop fucking around n actually do it 😩 pic.twitter.com/yBAzaXxt0u
— Denise 🌹🏁 (@OhSoYouDenise) October 17, 2018
“It is because of this tweet that I stopped beating around and around and still did it”
The American editors of fashion magazine Elle tried to intercept the trend. The link in the tweet also leads to the site for voters.
However, Elle faced criticism from Twitter users for cheating and using clickbate, which are contrary to the principles of quality journalism.
Major media companies: Don't do this. pic.twitter.com/T8GyEpkIuH
— Ryan Mac (@RMac18) October 18, 2018
“Major Media Companies: Don’t Do It”
The link leads to a voter registration page.
No, I'm not against people registering to vote. But publications shouldn't be actively pushing misinformation to get people to do so. The information environment is already pretty toxic. pic.twitter.com/MMiie12MwL
— Ryan Mac (@RMac18) October 18, 2018
“This link leads to the voter registration page. No, I do not mind people being registered. But publications should not promote misinformation in order for people to do this. Information environment and so seriously polluted ”
This is trash nonsense. Who do you think you are reaching with this? Guess what? One can be civic minded and interested in celebrity gossip. Do better.
— roxane gay (@rgay) October 18, 2018
“It is nonsense. What do you think you will achieve by this? And you know what? The same person can be a savvy citizen and interested in rumors about celebrities. You are capable of more
It’s not clever – its taking advantage of the situation. There are smarter ways to do it without lying in a climate where trust in media is crazy low
— bubba atkinson (@BubbaAtkinson) October 18, 2018
“This is not clever – this is the use of the situation. There are smarter options to do this [call for registration at the elections] without lying in a situation where faith in the media is so insanely low. ”
As a result, Elle editors apologized for the “bad joke”. But the initial clickbate tweet has not yet been deleted.
We made a bad joke. Our passion for voter registration clouded our judgement and we are sincerely sorry. https://t.co/cYGGrpfBCz
— ELLE Magazine (US) (@ELLEmagazine) October 18, 2018
“We have a bad joke. Our desire to call for registration at the elections has overshadowed our judgment – and we sincerely regret ”