Authors with a million audience call for participation in the flash mob of congratulations to the President of Russia.
In Instagram we launched a flash mob with congratulations to Vladimir Putin on his birthday: On October 7, the Russian president turned 66 years old. Initiators of the hashtag # sdrvvp became bloggers with a million audience, as well as celebrities like Anna Semenovich and Marina Fedunkiv.
Instagram bloggers talked about their wishes to Putin, and also appealed to subscribers. They suggested that they also congratulate the president and join the flashmob # sdrvp . Among the participants: Masha Goryacheva (322 thousand subscribers), Ellie Di (1.4 million subscribers), Bulat Bravo (350 thousand subscribers), Anna Kalashnikova (810 thousand subscribers), as well as actresses Anna Semenovich (1.7 million subscribers) and Marina Fedunkiv (2.7 million subscribers).
Mostly on the hashtag # sdrvp publish the same video with a song about Putin and the Russian flag.
At the same time, some celebrities congratulated the president without using the hashtag.
This is not the first time that Instagram bloggers have spoken en masse about the president or government initiatives. In October 2017, Znak.com noticed thesame posts in celebrity profiles dedicated to the fact that “life is getting better” in Russia. According to a source in the presidential administration, it is likely that PR campaigns promoting “positive projects” are organizing such PR actions.