Nobody lives in an apartment.
In August, the Village agency, acting as an intermediary between advertisers and bloggers, opened the “first-of-a-kind” penthouse in the historic SoHo district in Manhattan. The main difference between the apartment is that no one lives in it. Her mission is for the photoshoot for Instagram.
Monthly rent of an apartment of about 223 square meters would cost 15 thousand dollars – about 980 thousand rubles at the current rate. But the room is used only as a background for the pictures. By the end of September Instagram celebrities had booked it for the whole of October.
In the daytime, the apartment is filled with natural light, it has high wooden ceilings and access to the roof. Blogov also attracted a pink sofa and flawlessly white walls. The library is filled with books, but in a special way: not by content, but by their appearance.
The 35-year-old village founder Vicky Segar told The New York Times that many Instagram celebrities meet in New York with “tight and dull” places and hardly get pictures of the right quality. Some are forced to book hotel rooms or secretly arrange photo shoots in furniture stores. So, to Segar, the idea came up to create space for perfect pictures, where bloggers would shoot “life-style home moments”.
Thanks to a walk on the penthouse you can understand what is behind the scenes of such “ideal” photo sessions. The apartment itself is a space for advertising: the creators have furnished it with Wayfair furniture and plan to install products of various brands. For customers it is available for free.@nata_allbuenothings