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Mem: Goatse

So frightening and traumatic that it remains in the memory of the Internet for more than 18 years.

Memes become popular because they turn into universal jokes that work in any context or because they correctly describe the spirit of the time. But sometimes a meme is stored in the memory of Internet users because it traumatizes the psyche with its frankness.

In 2018, users of VKontakte and Twitter continue to use the Goatse meme design in their jokes, despite the fact that it originated in the early 21st century. According to the statistics of Google queries, the picture with a single man is interested along with other shocking parts of the Internet – “2 Girls 1 Cup” and Lemon Party.

 

Site for online french

The first mentions of Goatse (formed from the combination of the words got-to-see – “need to see”) date back to the end of 1999 – the beginning of the 2000s. According to Knowyourmeme , users sent each other a link to goatse.cx as a raffle. For example, someone asked where to download the program or antivirus, but got to the site with one picture called hello.jpg. It depicts a naked man: he leaned toward the camera and spread the anal opening with both hands, because of which the rectum and genitals are visible.

For several years, users have sent each other links to Goatse for the sake of fringes, and also built an address in harmless banners or sent by mail. Similarly, the fans of the Lemon Party or Ricolla . However, by 2007, after several dozens of complaints about injuring content, the domain goatse.cx was closed and put up for sale for 50 thousand dollars.

At the same time, one of the fans of the meme told how he found a man from the original photograph on the base of images from LGBT porn sites, comparing the location of moles. According to his data , the person with the image name is Kirk Johnson, he starred in porn and died more than five years ago. There is no official confirmation of this information.

Since 2007 goatse.cx have tried to buy out several companies, so it passed from hand to hand – from advertising companies to email addresses. In 2017, the address was obtained by the creators of the crypto currency Dogecoin , which launched electronic money, named after the meme. According to the creator of Goatse Coin, he would like to attract authors of memes from Reddit, 9gag and communities on Facebook to pay them creativity kohin.

It is enough to see once

After Internet users saw Goatse, they began to parody or notice a frightening image in everyday life. Food and decorations, banners and street signs.

Another reason for the popularity of Goatse is that it regularly enters the public space. Whether specifically, or accidentally, but the image is placed in advertising or used in street design – because of this, scandals occur annually.

  • In 2007, London residents complained about Goatse, hidden in a local metro announcement;
  • In 2011, on one of the banners, Audi painted hands that hold the Wi-Fi logo. But it’s also like Goatse;
  • In 2012, one of the versions of the logo of the Olympic Games sent to the BBC editorial office was shown live. On it, zero in the figure “2012” was framed with two spreading hands;
  • In 2015, Internet artists hacked street ads in Atlanta and opened there the original Goatse, which hung for several hours;
  • In 2016, Goatse noticed on the Christmas cups from McDonald’s, where, according to the idea, there are two gloves;
  • In September 2018, The Verge published an article with the theory that almost all the sculptures of American artist Richard Serra are variations of Goatse.

In August, the columnist The Outline tried to analyze why Goatse appears time and time again in design and advertising. He drew attention to this after a new advertisement on Facebook and suggested that there was a “worldwide conspiracy of designers”, again and again referring to a frightening memo.

According to the author of The Outline, Goatse resembles a golden section, and also contains symmetry and a “hole” in the middle, simultaneously attracting and repelling the viewer.

Perhaps it’s not about Goatse’s content, but how it’s done. Perhaps it inadvertently looks like an attractive design solution. I say that, probably as a golden section for pictures, Goatse works for modern graphic design.

from The Outline

Our days

Even in 2018, users of social networks are wondering – “What is Goatse?”. But it’s hard not to notice it everywhere: from cartoons to the logos of your favorite superheroes.

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