In August 2018, Bud Light installed refrigerators with free beers in Cleveland, Ohio, USA, which were to open after the victory of the local American football team Cleveland Browns.
You’ve stood by us through it all. We love you for it, and so does @budlight.
— Cleveland Browns (@Browns) August 14, 2018
The team did not win since December 2016, but on September 20 they defeated the New York Jets team with a score of 21-17, interrupting the 635-day streak of defeats, delighting the fans with a victory and free beer.
🗣 OPEN THOSE FRIDGES @BUDLIGHT
— Cleveland Browns (@Browns) September 21, 2018
— WKYC Channel 3 News (@wkyc) September 21, 2018
Despite the fact that the company said that smart refrigerators will open themselves in case of victory, in some cases beer had to be wrestled.
And on the 635th day, the @budlight Victory Fridges were opened.
— Front Office Sports (@frntofficesport) September 21, 2018
According to Bud Light, the locks had to be opened by a special WiFi signal, however, a large number of fans sending joyful photos and videos could prevent the opening of this castle.