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Gwyneth Paltrow’s journal on alternative medicine was closed after two issues: no fact in it could not be confirmed

The actress stated that the publisher had acted “in an old school way”.

Gwyneth Paltrow. Photos W Magazine
Gwyneth Paltrow. Photos W Magazine

Condé Nast, which publishes GQ, The New Yorker, Vanity Fair and Vogue, closed the magazine Goop founder of the same-name lifestyle brand and Oscar winner Gwyneth Paltrow. The actress told The New York Times Magazine that with her they stopped cooperation after the release of two issues.

Goop magazine, like other parts of the media empire Paltrow, specialized in the topic of alternative medicine, non-standard advice on health and nutrition, as well as other trends in the beauty industry. The actress, among other things, wanted to publish interviews with healers and practitioners of non-traditional methods – these appear on the Goop website.

Paltrow and Condé Nast dispersed at the fact-finding stage. The publishing house insisted on confirming the statements of the speakers from a medical and scientific point of view. When the check became impossible, Condé Nast replaced some interviews about alternative medicine with “quickly collected” travel texts.

Yes please! * * * * #goopmagazine #goopgoesprint #magazinelover #gwynethpaltrow

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The first Goop number with Paltrow on the cover

The actress did not see the need to check medical facts: in her opinion, Goop employees already interviewed experts in their fields. She found the rules of the publishing house “old school”, assuring that the company “does everything the old way”. Goop readers repeatedly criticized only the created magazine for useless or even dangerous advice.

In an interview Goop “doctor-naturopath and homeopath” Linda Lancaster, who does not have the official status of a doctor, advised for eight days not to eat and drink nothing but raw goat’s milk – to cleanse the body of parasites. But there is no scientific evidence for this method, and in some studies even talk about the possibility of obtaining new parasites in this way.

an example of criticism of Goop

In the material Goop readers were advised the method of steaming the vagina, which supposedly “will balance the level of female hormones.” This procedure was criticized bygynecologists, as it can disrupt the natural balance of the vaginal microflora and lead to burns. Later, Goop changed the wording “you need to do this” to “you might want to try.”

an example of criticism of Goop

After the termination of the contract with Condé Nast, Paltrow will continue to run theGoop site with the same subject. According to the actress, she specifically hired a factochka to check the information before publishing on her resource.

Paltrow is known in the US not only as an actress, but also as a propagandist of a healthy lifestyle. In 2008, she created the Goop online newsletter with advice on beauty and health, by 2018 turning it into a successful media company. On the site there are columns from specialists in non-traditional medicine and even shamans, and in the online store you can buy contentious products like sprays from energy vampires, jade eggs to increase sexual energy and charged stones.

The actress has repeatedly appeared in the center of scandals because of accusations of pseudoscience. In 2017, journalists exposed the Paltrow website because of the sale of useless stickers for “energy balancing”. She also advertised juicer juicer, bankrupt , when it became clear that the juice bags can be squeezed.

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