Yesterday Apple published on its YouTube channel another advertisement dedicated to the iPhone X.
This time, marketers moved away from the canons of classic shorts with special effects and shot a real theatrical performance.
According to the plot of the advertisement, the protagonist of the play asks the password from the card, which he created this morning. He can not remember it. Among the spectators in the hall a commotion begins, the hero jokes and laughs.
Finally, he opens his eyes and realizes that all this has happened to him. He does not really remember the password from his own account, but as soon as he looked at the iPhone X, as a function of Face ID helped to pass authorization.
Apple turned out non-standard and interesting advertising, which I want to revisit again.