Last week, Russian President Vladimir Putin signed a law that establishes administrative responsibility for the failure of the operator of the search system to perform the duties stipulated by the legislation of the Russian Federation on information, information technologies and information protection.
The new law provides for serious fines for search engines for issuing links to banned sites in Russia. We tell how this will affect the Russian Internet space.
The first law against pirates did not help
Last fall, the law on blocking “mirrors” of sites hosting pirated content came into effect.
It seemed that the new law would finally allow the rightholders (first of all cinema and music) to breathe freely. Attendance of pirated sites had to fall critically, and the consumer accordingly, forced to switch to legal content. But that did not happen.
The data provided by the Internet Video Association (which unites the largest Russian online theaters) show that the fall in attendance of pirated sites stopped in February this year.
The law did not work. Users continued to watch and download movies on pirated sites.
Rightholders have found “extreme”
Curiously, online cinemas accused the search engine Yandex (!). After mass blocking of “mirrors”, pirates replaced them with new sites, and portals with legal content could not rise in the search engine issue of the Russian search engine.
The charge against Yandex looks too loud.
The words of the general director of the Internet video association Alexei Byrdin that in Google, on the contrary, legal websites rise higher in search results are easily refuted by the simplest tests.
The situation in both search engines is approximately the same today. Links to any film in pirated online theaters are at least once or twice. Yes, with the advertising of casinos and other game, but absolutely free of charge and with impunity. But in the near future everything will change.
If earlier the press service of Yandex could declare that the search engine is working in accordance with the law, then now the absence of a strict filtration of the issuance will lead to a serious avalanche of fines.
The new law will change everything
According to the law signed by Putin on June 28, the search engines are obliged, at the request of Roskomnadzor, to join the federal state information system (FGIS), where all the sites banned in Russia are collected. This should allow (and force) search engines to quickly block such resources.
The penalty for issuing links to sites blocked by court decision under the new law will be 3-5 thousand rubles for citizens, from 30 to 50 thousand for officials. The amount of foreclosure for search engines will be from 500 to 700 thousand rubles .
The law, which will come into effect in a month and a half, will force Yandex and Google to seriously revise their filtering algorithms.
Implementation of the prescription will lead to a mass purge of search engines. Finding movies and other content on pirated sites will become more difficult. Users will no longer be able to find the right information in just one query.
Search engines simply will not display sites that are prohibited .
Legitimate online movie theaters and copyright holders should have a bright future. A positive effect will be felt by all the industries associated with the distribution of content – from the theatrical business to paid satellite television.
Rights holders have to deal with the scandalous base of the films of the social network VKontakte.
Given that the music in it has already risen to legal tracks, the huge film library in the next couple of years, for sure, will also radically change.
It’s time to get ready for a modern Runet without piracy. Share in the comments, are you ready for it.